Our Story and Why We Care

Our mission

Dedicated to Your Clinic’s Success

At ClinicWise, our mission is to streamline veterinary practice operations while enhancing communication with pet owners. We are committed to providing tailored solutions that foster efficiency, compassion, and growth within the veterinary community.

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Meet

Meet the team

Dedicated professionals committed to your clinic's success.

Steve Merchant
Founder / CEO

Steve Merchant co-founded Pet Doctors, New Zealand’s largest animal clinic network, and launched Virtual Vet Nurse in 2020. At ClinicWise, he leads innovation and develops solutions that transform efficiency and elevate veterinary practices globally.

James Merchant
Co - Founder

James Merchant has extensive experience in veterinary software, working closely with clinics to implement impactful solutions. At ClinicWise, he focuses on shaping the company’s vision, expanding its reach, and fostering partnerships that empower veterinary professionals.

Jono Bray
Head of Technology

Jono Bray is a technology expert with significant experience in AI and software development. At ClinicWise, he ensures the platform is secure, innovative, and optimized to support seamless clinic operations and future advancements.

Rachel Winsloe
Head of Support

Rachel Winsloe combines clinical and industry expertise to deliver outstanding support to clinics adopting ClinicWise. She is committed to helping veterinary teams enhance workflows, increase efficiency, and achieve their practice goals with confidence.

Ciaran Milford
Head of Sales

Ciaran Milford brings years of experience in veterinary software and early-stage startups, with a strong background in sales, marketing, and operations. At ClinicWise, he focuses on building strategic relationships and helping clinics adopt tailored, impactful solutions.

Transform Your Clinic Today

Experience the future of veterinary care with our AI-powered virtual assistant. Book your demo now!

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